While the company is looking at how to optimize printing for customers, Xerox is primarily focusing to digitize workloads to grow its market share. The SaaS-based digital services are now a new escalating avenue for its India business.
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The company aims to digitize government projects in India. Also the company has added features like codes to restrict access to enhance security. Moreover, the company has also introduced a voice-command feature for its A3 printers and can be handled through mobile as well.
India printing market is seeing an increasing number of home consumers along with booming SME market which is going through heavy compliance post-GST, suggests analysts. Government procurements are also seeing an increasing demand these days which is altogether a definite factor for the market growth.
