Founded in 1998 in Mumbai, Pristine Care Products Pvt Ltd provides a wide range of printing consumables, accessories, and solutions under their brand name Blue Streak. With over 100 different products to offer under numerous categories, Blue Streak provides consumables for a wide gamut of printer brands and their models. Mr. Ajay Mehta, Managing Director, Pristine Care Products, shares their brand philosophy, marketing strategy, and future plans.
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Talking about the impact of the Covid 2ndwave, Mr. Ajay Mehta shares, “We just recovered from the negative impact of the 1st Coivid wave, and then came the 2nd Covid wave as a bigger shock. Due to the 2nd wave of Covid and the following lockdowns, the business has been dull since May 2021, as is the case with most other industries. Now, we are selling products only in small lots so that it will convenient for the partners to pay back. We also increased credit limits to our partners and giving them incentives to continue run their businesses until they recover from the lockdown shock. We are sure with the set of loyal partners we have, our business will soon bounce back.”
Blue Streak’s wide product portfolio includes laser, toner cartridges, toner powders, toner cartridge parts, OPC drums, printer machine parts for a wide range of models and brands. Blue Streak also provides printing media like photo glossy paper, tracing paper, etc in different permutations of sizes and quantities, making sure that there is always the best fit for the customer’s requirement!
Mr. Ajay Mehta adds, “Our main selling points are we provide products of international quality at Indian prices. We have a wide range of products to meet the requirements of different branded machines and their models. We have an established supply channel and dedicated channel partners spread across India and our customers come from all corners of India. All our products deliver what we promise in our specs. We import raw materials and components from globally reputed manufacturers from China and other countries. We have a dedicated team of professionals who strive to provide products with the latest technology and world-class quality! We, as a team, have managed to shape our product offerings in a manner that they are not only cost-effective but are also superior in quality and far more reliable than the products available in the market.”
Blue Streak’s R&D team works in tandem with industry specialists while developing Blue Streak products and solutions. The brand maintains long-term relations based on trust and transparency. Blue Streak customizes its offerings to suit the specific requirements of Indian users. Today, Blue Streak is fast emerging as one of the leading brands in the imaging aftermarket industry. The brand strives to provide the latest technologies and advancements in the printing industry as soon as they are launched in the global markets, ensuring that customers’ needs are met without delay! Blue Streak follows strict quality control procedures and aims to maintain international standards.
Mr. Ajay Mehta concludes, “Before the Covid started in March 2020, we were growing at a good annual rate. Now, with the Covid numbers coming down and the lockdowns being lifted, we hope the business will get back to normal levels soon, say by Aug 2021. By early 2022, we want to add several new products to our product line, including inkjet inks. We also want to increase our brand visibility and enhance the reach of our distribution system and establish Blue Streak as one of the leading brands in the Indian aftermarket imaging industry.”
