The new ProEarth Laser Toner Cartridge offers high-quality printing while being environmentally sustainable at a competitive price point. The design of the new cartridges is unique compared with other OEM-compatible print cartridges that often have no recycling path. ProEarth toner cartridges are 100 percent recyclable.
Priced at up to 50 percent less than OEM printer cartridges, ProEarth toners are a smart solution for personal use, and for companies that place an equally high priority on environmental and fiscal responsibility. Cartridge recycling is a serious challenge for the industry, with more than 300 million cartridges filling landfills each year. The U.S. EPA has classified toner cartridges as a “focused material,” requiring special handling in disposal and recycling.“ProEarth toners give consumers the confidence that their toner will perform well and not add to the growing problem of cartridges in landfills,” says Harry Nicodem, president of ProEarth Toners.
A 20-year veteran of the print cartridge industry, Nicodem has designed numerous innovative cartridge products focused to recycling and reuse. “With the introduction of ProEarth Toners, we are holding ourselves to a new, higher standard of accountability,” he notes. The new toners feature a patent-pending tracking system coded onto each cartridge to provide accountability and responsible recycling. Through the ProEarth program, cartridges are disassembled and properly downstreamed. ProEarth provides built-in incentives for customers to return and recycle the toner cartridges.
For every ProEarth cartridge returned to the company, ProEarth will email the customer a $5 voucher toward a future purchase, plus, make a donation to plant a tree. “Our goal was to make doing the right thing easier for our customers,” says Nicodem. “We know that people want to recycle their cartridges, but there’s a lack of consistent, accountable recycling systems in place, especially for compatible cartridges. By incentivizing people with a $5 coupon and a commitment to plant trees for every ProEarth cartridge returned, we remove a lot of the barriers to recycling.”