UNO Print Aims to be No. 1 Provider of Imaging Consumables in India

UNO Print is the brand of Maker Creations Pvt Ltd, a New Delhi-based provider of laser toner cartridges, which has been in the imaging industry for three decades. During an interaction with Imaging Solution magazine, Mr Mukesh Jindal, Founder, UNO Print, shares about their brand philosophy, new launches, how their brand stands apart from the competitors and their future plans.

What is your product policy and brand strategy?

UNO Print offers both black and color laser printer cartridges of superior quality. The main problem today for the customers is they are not getting the right quality in the aftermarket consumables. On the other hand, OEM cartridges are too costly for them. We want to bridge this gap by providing superior quality UNO Print laser toner cartridges, both black and color, at affordable prices. The Covid pandemic has driven the Work From Home (WFH) culture to new levels. Unlike earlier times today more people want to take color printouts. We want to give Indian customers a better color experience through our superior quality color cartridges at affordable prices.

How do you educate your partners and customers and provide after-sales-service?

Companies including OEMs do not educate customers about their products and how to take care of the machines. To fill this gap, we focus especially on educating the partners and the end customers and that is how we stand apart from others. We guide the partners to remain in close contact with the end users and deal with their issues promptly. We have a robust after-sales-service team which ensures that the customers prompt and effective service.

What is your current R&D and marketing strategy?

We provide genuine product information and clear specifications to our partners and end users. Moreover, we have advanced testing facility and quality control. In case there is a flaw in our products, we rectify it immediately. We promote our brand through print and social media channels and through our channel network.

What new products are you launching and how do you face the competition?

Recently, we launched 50 different cartridges for different models of machines, including color and black and white. In the ink segment, we are going to launch 22 types of inks. In the coming months, we want to provide a wide range and variety of toner cartridges and inks to the Indian customers. We offer the best quality and price to the customers. We don’t want to compete with anyone; we want to compete with ourselves. We want to give consumers the best satisfaction and superior experience. We are planning to launch machine treating solutions which are natural, chemical free and very safe for the user. We also plan to add compliance and some quality seal on our products so that we can keep a track of them.

What message do you want to give them and where you want to be in the future?

We want to work with partners who can understand our products and policy thoroughly and give the customers the right value-added products and services. Moreover, we want partners to be in close contact the end users. If partners have full knowledge about the product, they can explain the customers the benefits of our products better. Partners who are working for us should win and place everyone in a Win-Win situation. Partners should aim to reach the customers our products promptly and ensure the greatest customer satisfaction. UNO means No. 1—we want to be No. 1 color compatibles provider in India.